What We Do
Resort Marketing
The Golf Connection offers resorts a cost-effective strategy to effectively reach their ideal audience and achieve tangible results from their marketing investments. Our approach combines traditional networking and direct sales methods with the efficiency of promotional, email, and digital marketing. These strategies, coupled with strategic public relations efforts, create a highly focused solution for increasing awareness and driving conversions. Our program elements are customizable and scalable to align with the sales and marketing objectives and budgets of the properties. Leveraging our extensive network of relationships nationwide, including PGA Club Professionals, golf instructors, event planners, golf affinity groups, and targeted niche media outlets, The Golf Connection consistently delivers measurable ROI for clients seeking accountable marketing programs.
Destination Marketing
The Golf Connection pioneers inventive marketing initiatives aimed at introducing destinations, their hotel partners, golf courses, and surrounding attractions to passionate "core" golf enthusiasts across the United States. Drawing upon established relationships and tactics that have delivered tangible outcomes for TGC clients such as St. Kitts, Jamaica, and Australia, we will craft a series of compelling golf travel experiences, digital marketing campaigns, and other strategies to bolster awareness and consideration among PGA Club Professionals, their private club members, and other relevant target audiences. These individuals possess the resources and motivation to embark on travel adventures. This approach ensures direct conversions and quantifiable ROI, elements often challenging to achieve and monitor through conventional marketing methods.
Customized Travel
At The Golf Connection, we specialize in tailor-made travel arrangements to help you realize your dream getaway to Europe, the Caribbean, or across the United States. As proud members of IAGTO, we offer exclusive privileges to premier resorts and destinations worldwide. We have planned customized golf packages to the Dominican Republic, Scotland, Ireland, Spain, and other premier destinations. Let our team of travel experts coordinate and customize your trip according to your preferences.
Media & Sponsorship Sales
At The Golf Connection, we offer specialized sales representation services tailored to media outlets, golf organizations, events, and other entities. In today's competitive landscape, marketers seek advertising and activation strategies that resonate with their target audience in an authentic and meaningful way. With over 25 years of experience in sports television, print, and event marketing, Tom Jaronski, of TGC, recognizes the importance of a well-crafted media mix and the significance of forging genuine partnerships between properties and marketers. Tom has successfully orchestrated partnership programs for esteemed clients such as the New Jersey State Golf Association, ClubCorp Partner Marketing & Sales, Provident Bank, NJM Insurance Group, Appleton Rum, and NIKE Golf.
Golf Event Management
Our event management philosophy is simple: immerse participants in the splendor of the host destination or facility and provide them with a golf lifestyle experience that is second to none. To do that, we spend months managing every detail. We create excitement for the event among entrants and prospects via sponsored promotions and direct marketing outreach. Finally, we deliver an event experience that surpasses participants’ expectations, creating a strong perception and exponential awareness for the host destination, event, and supporting sponsors.
The Golf Connection Event Team consists of golf operations and hospitality professionals with extensive industry experience. Our team can create, develop, execute and market your event from start to finish. More importantly, our experience in creating a unique identity for each event, promoting them to the right target audiences, and creating scalable growth plans, results in a level of turn-key support that his hard to find these day’s. We offer clients a wide-array of in-house resources that allow us to customize an event solutions package to meet your specific needs and objectives:
Concept & Budget Development
Event Positioning & Target Market Awareness Assessment
Operational Plans & Timelines
Budget Management & Accounts Payable
Site Selection & Vendor Contracting
Packaging, Pricing & Promotion Analysis
Collateral Development
Player Recruiting
Pre-Event Promotions & PR Support
On-Site Event Management
TV Production & Multi-Media Extensions
Participant Surveys & ROI Studies
Post-Event Marketing: Participants & Sponsors
Event Growth & Sustainability Planning
